Monday, September 29, 2014

Link of the Week

Presented without comment, because it needs none….

“Ill-founded or just plain lying negative reviews on Yelp are usually a reason for restaurant owners to lose sleep, as are Yelp's extortionist business practices. The owners of one restaurant near San Francisco, CA, however, have come up with the best and snarkiest possible solution to the problem.

Chefs and co-owners Davide Cerritini and Michele Massimo of Botto Italian Bistro in Richmond, CA (both originally from Tuscany) finally got tired of Yelp's attempts to extort money from them through repeated "advertising inquiries" and review manipulation (a practice which, let's remind everyone, a federal judge recently ruled was totally OK).* Cerritini says he would be happy to not even participate in Yelp's dog-and-pony show and has asked them to be removed entirely from their site, but Yelp never responded. So what did Cerritini and Massimo do to finally address the problem? Did they just grin and bear it, like 99% of all restaurants that regularly have to deal with Yelp's garbage? Was their response thereafter to send a sternly-worded letter to Yelp? Perhaps they sought the advice of legal counsel?

NOPE. Their answer to the problem was way, way funnier than any of those: they started offering discounts (25% off any pizza and a chance to win a cooking class) for any customer who left them a 1-star Yelp review. You read that correctly: they are deliberately bringing their review average as low as possible in an effort to f*** with Yelp.”

You can read the full article (including some hilarious user reviews) here.

No comments:

Post a Comment